Persona Development/Customer Segmentation


A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities. 

How The Health Media Monitor Can Help You

• Better understand consumer attitudes in your market for local health delivery with local market segmentation that helps you and your customers understand local attitudes, demographics and service needs.

• Grow category revenue.  Health care and health care services are a multi-billion dollar

 category and represents a large portion of your market’s employment base.

•  Leverage unique local information to speak specifically to health, fitness and wellness accounts within your market.

• Capitalize on the topic of health care and the changes that will ensue on a national level with the passage of the 2010 Affordable Health Care Act legislation

• Position  you and your products as the “go-to” source for information on this topic – now

more than ever !!.