What We Do


Customers by Design is a research, market intelligence, and marketing consultancy focused at the dynamic intersection of market and media change.  Our work includes the following capabilities to serve you. 

SURVEYS

Market surveys

Audience studies

New product development studies

Customer service / satisfaction surveys

Customer Image and brand studies

Circulation stops and starts studies

Strategic planning studies

Marketing effectiveness studies

Media effectiveness studies

Digital effectiveness studies

Branding and image studies

Public opinion polls

Online panels

Copy and creative testing

Marketing mix modeling

Marketing impact models


ONLINE AND OFFLINE FOCUS GROUPS

Customer service

Customer image and brand

New product trials

Branding, brand awareness and image studies

Strategic development

Voice of the Customer (VOC) customer needs assessments


IN-DEPTH INTERVIEWS

Executives

Customer service/satisfaction

Consumers

New product testing/QFD